Online Brand Store and campaign “One Ground” honoured with German Brand Awards 2021
Coesfeld, June 2021 - The German Brand Award from the Institut für Formgebung (Institute for Design) honours companies every year for successful brand management. Now Parador has been honoured twice with the renowned prize for the "One Ground" brand and product campaign and for its Parador Online Brand Store.
Two prizes for successful brand management
In 2021, Parador can look forward to a double victory at the German Design Award: The Coesfeld flooring manufacturer is the "Winner" for the brand and product campaign for the One Ground Design Edition in the category "Excellence in Brand Strategy and Creation - Brand Communication - Storytelling & Content Marketing". The title "Winner" in the category "Excellence in Brand Strategy and Creation - Brand Communication - Web & Mobile" was also won by the Parador Online Brand Store.
With "One Ground", Parador released an international campaign last autumn that linked the brand and product worlds of the flooring manufacturer. The centrepiece is the extensive campaign website www.one-ground.com, where Parador uses videos, photos and reports to tell the stories of eight places that were the template for the floor collection of the same name. "With "One Ground" we have taken a new approach to interweaving strong brand communication with a sustainable design claim. We are very proud that the campaign, with which we celebrated the floor as the ultimate metaphor for understanding, diversity and tolerance, has been honoured with the German Brand Award," says a delighted Birgit Kunth, Head of Brand, Marketing and Communication at Parador.
With the new Parador Online Brand Store, which went online in June 2020, the company has created a new e-commerce platform at www.parador.de that multi-optionally combines a direct shopping experience for the end customer with the direct business success of the trade. "E-commerce, advice, service and inspiration are combined in the Parador Online Brand Store through innovative applications and tools to create a holistic brand experience. The fact that this strategic concept has now been honoured with a German Brand Award underlines Parador's innovative strength," Birgit Kunth continues.
The German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards
unique brands and brand builders. The German Brand Award 2021 is divided into two disciplines: "Excellent Brands" honours the best product and corporate brands in an industry. "Excellence in Brand Strategy and Creation" honours the strongest campaigns, concepts and strategies of individual disciplines. With 1134 entries from 17 countries, the German Brand Award 2021 achieved a great international response.
