Dirk Boll new Sales Director Central Europe

Coesfeld, November 2023 - With immediate effect, Parador announces the appointment of Dirk Boll as Head of Sales for Central Europe. In this role, Boll will be responsible for all sales in the DACH region, Benelux and Italy. He succeeds Markus Ehler, who left the company at his own request in October.

 

"At Parador we are passionate about our customers, and with Dirk Boll we have gained an experienced sales manager and customer focused operator to lead our efforts across one of the most strategic and impactful areas of our Company. Together with the existing sales team, he will further expand our market position in these countries, strengthen our successfully established sales channels and continue to open up new opportunities for growth and investment," says Neel Bradham, CEO of Parador.

 

Boll brings extensive flooring and interiors market experience to Parador, with his most recent post as the Sales Manager Germany for the US design flooring manufacturer Milliken. “We are enthusiastic about Dirk joining our management team, as he brings with him a track record of success leading sales teams across Europe for many of the large interiors brands such as Steelcase, Interface and as the Managing Director of Anker Carpets”, adds Bradham.  

 

In his new role, Dirk Boll will be responsible for the retail, DIY, e-commerce and commercial sales channels in the DACH region, Benelux and Italy.