Parador Online Brand Store successful at Deutscher Preis für Online-Kommunikation

With the Deutscher Preis für Online-Kommunikation, the trade journal "Pressesprecher" and the Berlin media competence centre Quadriga annually honour special achievements in digital communication. Outstanding projects, professional campaign planning and forward-looking strategies of digital communication are the focus of the award, which Parador was able to bring to Coesfeld for the first time in 2018 for its interactive POS table. "This year, too, many well-known companies and agencies applied for an award in the almost 50 categories, so we are all the more proud to have now achieved this bronze rank. Particularly because a large part of the conception and realisation of the Online Brand Store, which has now received an award, was carried out in-house", says a delighted Birgit Kunth, Head of Brand, Marketing and Communication at Parador.

With the new Parador Online Brand Store, which went online in June 2020, the company has created a new e-commerce platform at www.parador.de that combines a direct shopping experience for the end customer in a multi-optional way with the direct business success of the trade. "E-commerce, advice, service and inspiration are combined in the Parador Online Brand Store through innovative applications and tools to create a holistic brand experience. The fact that this strategic concept has now been honoured with a German Brand Award underlines Parador's innovative strength," Birgit Kunth continues.