For the most beautiful home in the world

»We will make your house the most beautiful home in the world« – with this promise, we have been developing products for flooring, wall and ceiling design with the highest standards of design and quality for over 40 years. The product range includes engineered wood flooring, laminate flooring, and resilient flooring, as well as wall and ceiling panels, all of which are manufactured at the German headquarters in Coesfeld and the Austrian production site Güssing.

Our values

We have developed a compass of values that guides us in all our decisions. It determines Parador's actions and gives reliability to what we do. This applies to our company and our products – from inspiration and design through to the materials used.

Many people love and feel the inspiration found in products. That is why we invest a lot of energy in creating new possibilities and implementing convincing products. Stimulating developments in architecture and living design repeatedly inspire us to come up with new ideas. Cooperation with outstanding personalities on the international design scene also contributes to the design variety of Parador flooring, which puts people and their ideas at the centre of attention.

Without our uncompromising manufacturing perfection, Parador's claim to creative leadership could not be realised. Products from Parador are characterised by a functional composition and intelligent technology for healthy living. Attention to detail, willingness to develop and inventiveness accompany their production. As a result, products made of high-quality and recyclable materials are created that delight demanding customers.

living performance

Living Performance

Parador combines the art of living and performance. For us, the art of living means drawing inspiration from both big and small moments and feeling appreciation for the beauty of things. Performance is a permanent feature of our life. Day after day, performance is demanded from us. Those who perform every day need solid ground under their feet.

One mind

The world is moving closer together, the value of community is taking on a whole new meaning. For each individual, the home is moving even more centre stage of one's life. We are part of that home with our products.

Living performance is the core of our brand and our daily motivation. Our products are made in Germany and Europe, our service comes from the heart of Germany. This awareness is the foundation for all our projects.

We are now preparing the ground for a successful future.

Parador launches Brand Store

With the online Brand Store, Parador creates an e-commerce platform that combines the online and offline worlds to achieve maximum customer orientation. With a new, strong online presence, Parador supports the retail trade and opts for a clear brand strategy. The online Brand Store offers end customers, who can now purchase the complete Parador range, a holistic brand experience: the online shop inspires with an appealing mix of technical innovations, strong images, current trends and interesting facts about the wide Parador range.

HIL acquires Parador

HIL Limited, a subsidiary of the Indian CK Birla Group, acquired Parador from the previous majority owner, NORDHolding Unternehmensbeteiligungsgesellschaft mbH, in July 2018. "With HIL Limited we are pleased to have a strategic investor by our side that wants to continue the long-term growth course and successful business model with us," explains Lubert Winnecken, Chairman of the Parador Management Board. HIL Limited is the leading producer of building materials and building components in India.

International Trade Forum 2018

After the successful start of the International Trade Forum in November 2015, Parador again invites guests to Coesfeld: under the motto "The Character of Performance", Parador exclusively presents its retail partners with new products and services as well as the new Studio concept for the point of sale in the newly designed Trend Centre in January 2018. "Parador's character is the expression of our corporate values coming to life. It is expressed in innovative product development, sustainable production, excellent design quality, and superior service," says Lubert Winnecken, Chairman of the Management Board, about the central idea of the 2nd International Trade Forum.

NORD Holding acquires Parador

As of 1 October 2016, Nord Holding Unternehmensbeteiligungsgesellschaft mbH acquires Parador including its subsidiaries from the previous owner, the Hüls group of companies. “We are pleased to have a renowned investor by our side in the form of NORD Holding. Together we want to continue the growth path embarked on and develop our position in the market considerably," explains Managing Director, Lubert Winnecken. NORD Holding Unternehmensbeteiligungsgesellschaft mbH from Hanover is one of Germany's oldest investment companies and invests in small and medium growth companies over the long term.

International Trade Forum 2015

In a new format, the International Trade Forum, Parador informs its retail partners about the latest developments in terms of products and service at its own Trend Centre in Coesfeld in autumn 2015. "In future, we will exclusively share the future, design and innovation with our retail partners within the framework of international trade forums. In this respect we rely heavily on dialogue and successful cooperation," says Managing Director, Lubert Winnecken, explaining this step.