About us

We believe that outstanding home design starts with the floor. Our aim is to give architects, designers and consumers the opportunity to express themselves creatively.

imageAndText-single

We recognise the power of design and the emotional impact of a beautiful space. We manufacture products of the highest quality and incorporate our decades of experience and craftsmanship into everything we do.

 

We endeavour to have as little impact on the environment as possible, pursue a holistic approach and work to the highest ecological standards.

 

Founded in Germany in 1977, we are proud of our European heritage and our global reputation for exemplary design expertise and production.

imageAndText-single

Our aim is to create beautiful spaces by offering our customers exquisite floor coverings and decors. Our passion for craftsmanship and innovation is evident in our extensive collection of products suitable for a variety of spaces.

 

Our customers are at the centre of everything we do. Our teams provide customised services and expertise to ensure an outstanding experience

Step into the World of Parador

What sets Parador apart

Founded in 1977, we at Parador have set ourselves the goal of offering our customers the best quality in all product areas. We attach great importance to craftsmanship and European production.  We have passed on our expertise and know-how over generations. This results in innovative designs that inspire our customers and beautify their living spaces.

Our two production sites in Germany and Austria are at the heart of Parador. We manufacture floor coverings there with many years of expertise, precision craftsmanship and enthusiasm, meeting the highest standards of quality, design and sustainability.

Worldwide Represented in more than 80 countries

Tailor-made With our own production facilities – anything is possible

Collaborations Creative collaboration with renowned designers and architects

Craftsmanship German engineering expertise with innovative strength

Service We support you from concept to installation

Sustainability A holistic approach with a focus on transparency for every single floorboard

Products

We offer various types of flooring, including parquet, laminate, vinyl and our eco-friendly Modular ONE design flooring. A wide selection of surfaces, wood grades, colours, formats, designs and textures ensures that our floors suit and enhance any living space, whether commercial or residential.

History

March 2024

Parador Perspectives 2024

Parador invites its retail partners to the first Parador Perspectives 2024 to present the latest developments in product and service.

January 2024

Parador builds new logistics centre

Parador breaks ground for the new logistics centre in Coesfeld, sending a clear signal for greater efficiency and sustainability at the site.

2023

Parador modernises branding

Parador presents its modernised brand image with the new international claim ‘Beautiful interiors start with the floor’.

2022

Parador is top innovator 2022

Parador is included in the ranks of Germany's 100 most innovative medium-sized companies with the TOP 100 seal of approval and honoured as a Top Innovator 2022.

October 2021

Parador opens 360 degree tour

Retail partners and end customers can take a virtual 360-degree tour of the Parador Trend Centre. The tour leads through the various areas of the Trend Centre and allows visitors to experience them in an informative way. It can be accessed via the Parador Online Brand Store.

August 2021

Parador plans climate-neutral production by 2025

Parador decides to massively reduce carbon dioxide emissions in production by the end of 2025 and to make production at the Coesfeld and Güssing sites climate-neutral.

February 2021

Parador opens digital customer studio

For the first time, Parador personally presented all new product developments to its retail partners in the ‘Digital Parador Customer Studio’ in an individual live stream.

2020

Parador launches online brand store

With the Online Brand Store, Parador is creating an e-commerce platform that combines the online and offline worlds in order to maximise customer orientation.

2019

Joint venture China

Parador continues its expansion in the Chinese market with a strategic partnership.

July 2018

HIL acquires Parador

HIL Limited, a subsidiary of the Indian CK Birla Group, acquires Parador from the previous main owner, NORDHolding Unternehmensbeteiligungsgesellschaft mbH.´HIL Limited is the leading producer of building materials and building components in India.

January 2018

Second International Trade Days

Parador once again invites to Coesfeld: Under the motto ‘The Character of Performance’, Parador presents new products and services as well as the new studio concept for the point of sale to its retail partners in the newly designed Trend Centre.

2017

Parador celebrates its 40th anniversary

To mark its 40th anniversary, Parador has launched the ‘40 years, 40 projects’ campaign. Associations, charitable organisations, businesses and private individuals can enter a competition to win a floor worth up to €4,000. An internal jury will select a total of 40 projects and document their realisation.

2016

NORD Holding acquires Parador

NORD Holding Unternehmensbeteiligungsgesellschaft mbH acquires Parador and its subsidiaries from the previous owner, the Hüls Group, with effect from 1 October 2016.

2015

First International Trade Days

Parador invites its retail partners to the first International Trade Days in autumn 2015 to inform them about the latest product and service developments at its own trend centre in Coesfeld.

2012

Parador presents new Eco Balance ranges

With Eco Balance PUR, Parador presents a new, plasticiser-free resilient floor covering. The healthy and sustainable range is complemented by Eco Balance Laminate Flooring and Eco Balance Engineered Wood Flooring.

2011

Parador develops new brand positioning

The claim ‘living performance’ accompanies the Parador brand from now on.

2009

First Design Edition from Parador

The positioning ‘Luxury flooring concepts’ is confirmed in the product range of the Edition Design collection and the Laminate Identity product.

2007

Parador founds Parador Parkettwerke

Parador takes over Gebrüder Meyer Parkettindustrie GmbH in Güssing and founds Parador Parkettwerke.

2001

Joint venture

Parador enters into a joint venture with Gebrüder Meyer Parkettindustrie GmbH in Güssing.

1977

Foundation

Parador is founded in Coesfeld.

History

March 2024
January 2024
2023
2022
October 2021
August 2021
February 2021
2020
2019
July 2018
January 2018
2017
2016
2015
2012
2011
2009
2007
2001
1977
Awards