Belgian fashion chain backs new shop concept
In the course of the new shop concept, the fashion retail chain JBC is equipping all shops with Parador laminate flooring.
All facts at a glance | |
Location: | JBC Mechelsesteenweg 7, 9200 Dendermonde – Belgium |
Category: | Commercial |
Product: | Laminate flooring (Custom Product) |
Format: | Landhausdiele |
Installed area: | 800 to1000 sqm per shop |
Year: | 2019 |
Laminate flooring forms the basis for a relaxed shopping experience
The family-run fashion retail chain JBC has been an established name in the market for over 40 years. JBC designs the "perfect fit", which transforms current fashion trends into customer wishes. All outfits are designed at the headquarters in Belgium and are specially tailored to the needs of young families. The outfits can be found in over 140 shops in Belgium, Luxembourg and Germany.
In the course of the new shop concept, JBC has developed a floor decor together with Parador, which perfectly matches the interior design of the shops in look and feel. The natural appearance of the laminate flooring contributes to the atmospheric overall impression in the spacious sales rooms and provides the perfect basis for a relaxed shopping experience.
In addition to the aesthetic aspect, the robust floor impresses with its excellent performance characteristics. The durable floor can easily withstand the daily demands of several hundred customers. For the installation, JBC commissioned installation companies to gradually fit out all shops with the new laminate flooring. Pascal Dumont, Managing Director of Maxim's Parkett, observes: "The Parador laminate flooring is a very good quality product, which is ideally suited for installation in larger spaces due to its stability and strong wear layer".
