One Ground Design Edition wins MUSE Design Award
Coesfeld, October 2020: Only a few weeks ago Parador presented the new One Ground Design Edition, now the extraordinary flooring collection has been awarded the renowned MUSE Design Award 2020 for product design.
Reasons to be pleased at Parador: for the first time the flooring manufacturer from Coesfeld has now won "Gold" at the international MUSE Design Awards 2020 for the product design of the new One Ground Design Edition. "With the "One Ground Design Edition", for the first time we have combined outstanding product design and entrepreneurial spirit into a holistic approach. That is why this Design Edition is so special. We are all the more pleased that our commitment has now been honoured with an internationally important prize," says Birgit Kunth, Head of Brand, Marketing and Communication at Parador, proudly after hearing the good news from New York. "One world. One ground" - this guiding principle is the source of inspiration for the new Design Edition. Parador visited eight special places around the world that enable people to experience the feeling of community and togetherness in a special way. The design team in Coesfeld, Germany, incorporated what makes these places special into eight flooring products. "When it came to developing the floorings, we put the places, the people and their stories at the centre of attention. Photos, film footage and conversations helped us to capture the essence of the places in a flooring decor," says Birgit Kunth explaining the approach. The "Bologna" and "Copenhagen" floors appear in oak engineered wood flooring. Here you can choose between dark, smoked oak wood with milled edges or the light, typical Scandinavian engineered wood flooring with dark elements. If you prefer vinyl flooring, "Rann of Kutch" is a good choice. With its violet shades and subtle ornamentation, this model is reminiscent of folkloric craftsmanship. "Hangzhou", on the other hand, combines the Asian roof shingle look with a modern concrete style. With "Malaga" and "Rotterdam" there are two expressive laminate floorings in the Edition. Here, the combination of shapes and colours in vintage tile look on the one hand, and a conjunction of wood and metal look in warm brown and cool turquoise tones on the other, are fascinating. The resilient floor covering, Modular ONE, developed by Parador is also part of the Edition: while "Essen" inspires with linear structures in rust-brown and steel-grey, the "Athens" model with the look of white marble provides a modern ambience in the living room. With two laminate floorings, two vinyl floorings with SPC core board, two Modular ONE as well as two engineered wood floorings, the "One Ground Design Edition" covers the entire range of the Parador product portfolio. The MUSE Design Award is an international competition aimed at professionals in the creative and design industries. "As always, it is our privilege to honour these remarkable individuals," said Kenjo Ong, CEO of the competition. "They have more than earned this award". Under the administration of the International Awards Associate (IAA), the prize is awarded by a jury of experts. IAA oversees the awards and recognition programs, puts the juries together and sets strict standards for the competition.