New Parador products for 2021
Coesfeld, November 2020: Fascinating products with a natural feel and look, technical perfection and surfaces designed down to the last detail characterise the high-performance Parador range for 2021. Consistent further developments are the driving force behind a varied overall range with numerous new products and solutions.
Passion and performance form the new range
"Passion meets performance" – this is how the Parador 2021 range presents itself. Passion for beauty, aesthetics and design meets technical excellence and innovations that demonstrate Parador's status as the leading flooring brand in Germany.
To this end, the entire range of services has been simplified and divided into clear service and comprehensible price levels, which will make the overall range more comprehensible in the future. This also includes the fact that the established Basic, Classic and Trendtime collections will be differentiated even more noticeably in future in terms of formats, looks and performance features. This makes it easier for end customers to choose the right product. The existing product range structure is complemented by the new "Hydron" product line and by specially curated designs with the additional "Iconics" designation.
The new "Iconics" label identifies items within the existing product lines that are distinguished by their exceptional design. As trend-oriented beacons they shine out of the product lines and deserve special attention. High-quality and technically sophisticated, the "Iconics" products naturally have all the technical features of the respective product line. With decors at the cutting edge of design, the "Iconics" underline Parador's promise to set relevant trends in flooring design. In the in-house creative hub, products of iconographic strength have thus been created.
The new "Hydron" product line stands for particularly water-repellent floors that can also withstand special challenges. For Hydron 600, Parador has further optimised proven product components to prevent water penetration: in addition to the water-impermeable top and bottom surfaces, an extremely low-swelling HDF core board and the highly hydrophobic special bevel lacquer in combination with a particularly tight-fitting click system herald a new laminate flooring generation from Parador. A total of nine decors reflect the range of current design trends.
With "Modular ONE Hydron" Parador is expanding the range of its successful bestseller: Modular ONE Hydron stands for the combination of innovative technology, best quality and authentic looks. Due to its special product structure, the resilient floor covering is 100% waterproof and very easy to renovate due to its low installation height. This means that Modular ONE Hydron can be installed without any problems even in rooms with a high moisture load, e.g. bathrooms – and without any time restrictions. The new waterproof and dimensionally stable polymer core board and the waterproof polymer backing combine outstanding quality and water-repellent properties. 15 modern decors leave the customer spoilt for choice.
Parador continues its holistic system promise in the new range of products for 2021: in addition to the products for flooring, wall and ceiling design, the Coesfeld brand manufacturer has further expanded its range of mouldings as well as accessories for installation and care: Parador now offers matching corners and caps for all mouldings. In addition to the Modular ONE range, adapting and transition profiles with the same decor will be available in future. As a result, the end customer can buy everything they need for the installation and value retention of their Parador product, perfectly matched to each other.
