"One Ground" brand campaign wins another award
Coesfeld, November 2021: With the international "One Ground" brand campaign and the accompanying Design Edition, last autumn Parador set an example for a cosmopolitan outlook, tolerance and the exchange of cultures. Now the campaign has been honoured with a German Design Award 2022.
German Design Award 2022
Inspired by eight special places around the world, Parador tells the stories of the people who have shaped these places in its brand campaign. The result is exciting, touching and humorous reports in text, photo and film format, which can be experienced on the campaign website www.one-ground.de. Extensive digital and analogue marketing measures for Parador retail partners and end customers accompanied the international campaign. This has now been given a prize in the "Excellent Communications Design - Integrated Campaigns and Advertising" category of the German Design Awards 2022.
The international jury of the German Design Council praised the "outstanding design quality" of the campaign, awarding it the "Special Mention" title, and went on to say: "The German Design Award is one of the most renowned design awards worldwide and enjoys a high reputation far beyond professional circles. Whoever prevails here against the top-class competition has successfully proven to belong to the best."
Most recently, Parador has already demonstrated its success with the brand campaign at the Red Dot Award: Brands & Communication Design 2021, the German Brand Award 2021 and the Best of Content Marketing Award 2021.