Parador launches social media campaign for resilient floor covering
Coesfeld, January 2019 – On the occasion of its International Trade Days in January last year, Parador presented its product innovation, Modular ONE, for the first time. Since then the resilient floor covering has developed into a bestseller, which Parador is now staging with a digital image campaign especially for end consumers.
The history of Modular ONE is undoubtedly a success story: since the launch of the resilient floor covering in January 2018, the flooring has sold thousands of times over and exceeded all expectations at Parador and its retail partners.
In order to continue this wave of success, the flooring manufacturer from Coesfeld is now opting for a social media campaign: under the motto "Modular ONE - One for all", a one-minute image film has been created that whets the appetite for Parador's new product innovation with a twinkle in its eye. For this purpose, five short, emotional scenes each highlight a product characteristic of the resilient floor covering. An elderly gentleman, a career woman, a little girl, a hunting dog and a pair of lady's legs play the main roles. The entire film, as well as the five scenes individually, are distributed via Facebook, Instagram, LinkedIn and YouTube. The long version can also be viewed at www.parador.de/modular-one.
Modular ONE is a resilient floor covering for the highest demands of healthy living and possible applications, because it is not only durable and easy to maintain, but thanks to its suitability for wet rooms and high dimensional stability, it can be used in any room – even in bathrooms and conservatories. What's more, due to its integrated acoustic counter layer and thanks to the resilient surface, the multi-talented flooring is particularly quiet and pleasantly warm underfoot. In addition, Modular ONE impresses with an extremely authentic surface quality that feels like real wood and also looks like real wood due to an extremely matt finish. Modular ONE is PVC and solvent-free, "made in Germany" and meets the highest requirements for health in the home – a genuine all-round talent indeed. For this, the resilient floor covering was awarded the Blue Angel environmental label.