Parador receives red dot award for Design Edition by Hadi Teherani
Coesfeld, April 2018 – It is once again a great honour for the flooring manufacturer Parador: the engineered wood and laminate flooring of the "Open Frameworks Design Edition by Hadi Teherani" have now received the prestigious red dot award for product design. The jury was impressed by the diverse combinability and the contemporary charisma of the flooring collection, developed in collaboration with the architect Hadi Teherani.
With the "Open Frameworks Design Edition" for the flooring manufacturer Parador, star architect Hadi Teherani combines different colours and shapes into a completely new approach to floor design, whose creative boundaries are infinitely extended: the plank elements of the engineered wood and laminate flooring can be combined in a variety of ways and create room for nearly unlimited design options. The collection deploys its full power in a combination of materials, colours and finishes.
Birgit Kunth, Parador's Head of Marketing and Communication, is thrilled about the award. "For the Open Frameworks Design Edition we have successfully collaborated with Hadi Teherani for the second time since 2014. We created a Design Edition that is unique in terms of design and innovative force, and it is groundbreaking. We are proud to have created something truly innovative; and we are of course thrilled that this result now also impressed the jury of the red dot award."
From classic to avant-garde – the engineered oak flooring planks of the Design Edition in three contemporary colours and four formats create a new variety of design options because they can be combined with each other in any way.
The wealth of variety is extended by the so-called "links", which were specially devised for the engineered wood flooring edition: these design elements in four sizes and six colours ensure a virtually unlimited number of combinations. In particular the colour contrast of the links results in innovative design aspects, which stage the colour of the flooring.
The laminate planks of the Design Edition start somewhere between original and interpretation: classic flooring design materials such as terrazzo, travertin, wood, and stone evolved in a contemporary manner. In this respect, the Design Edition plays with colours and material properties and makes use of the varied design options that laminate flooring provides. Decors thereby emerge that fluctuate between imitation and the genuine.
Parador has opted to cooperate with well-known designers for several years. In addition to Hadi Teherani, who has now created a collection for Parador for the second time, collaborations with prominent personalities from the international design scene, e.g. Alfredo Häberli, Matteo Thun, Karim Rashid, and Zaha Hadid, also created flooring for the premium manufacturer in Coesfeld. The "Floor Fields Design Edition by Alfredo Häberli" also received the red dot award in 2016.