Parador publishes first sustainability report
Coesfeld, November 2022 - Parador has published a sustainability report for the first time. In the approximately 70-page report, which is available in German and English on the floor manufacturer's website, the Coesfeld-based company transparently and openly presents its sustainability measures and strategic orientation. At the same time, Parador has redesigned the "Take a stance" section of its website and added a lot of content around this topic area.
Sustainability catches the eye
With an index of 2.53, Parador has now been assessed with the highest rating as "particularly sustainable" in the context of the "Sustainability Champions" study. "For Parador, sustainable commitment in all the essential areas with which our products come into contact over their life cycle is an integral part of the corporate strategy. The very good performance in this study shows that our measures are perceived and appreciated by consumers. Therefore, we are proud of this positive assessment and see it as an incentive to further advance and communicate our efforts,“ says Stefan Kükenhöhner, Managing Director of Parador.
For the "Sustainability Champions" study, which was carried out for the first time this year, around 288,000 consumer opinions were collected on 1,163
companies and brands from 76 industries. In order to determine the "Sustainability Champions", consumers were asked on an online panel to what extent they could agree with the statement based on their own information and experience that the companies being examined were environmentally conscious and ecologically sustainable. The responses were recorded using a five-level approval scale, which was used to calculate a personal "Sustainability Awareness Score" (SAS) for each company and brand.
These averages are the basis for individual rankings per industry as well as for a large, cross-industry ranking. Companies whose average values are lower than the overall average value of their respective industry receive the "very sustainable" accolade. Companies that additionally have an even lower and therefore even better average value than the providers already awarded the accolade are attributed the "particularly sustainable" rating.