Parador with large exhibition stand at Maderalia 2018
Coesfeld, January 2018 – For the third time already, this year Parador will be represented with a large exhibition stand at the internationally renowned FIMMA Maderalia trade fair in Valencia.
When FIMMA Maderalia 2018 opens its doors in Valencia from 6th to 9th February 2018, Parador GmbH from Coesfeld in Westphalia will also be represented with a large exhibition stand. For the third time, the manufacturer of high-quality systems for flooring, wall and ceiling design is presenting its product innovations at the trade fair. "Spain is our largest export market, so we are using this special opportunity to present our new products to a wide specialist audience," explains Wolfgang Gradl, European Sales Manager at Parador.
The heart of the 100 square metre stand in a contemporary industrial style is the presentation of the new products for 2018, with a particular focus on the new Modular ONE resilient floor covering, which is almost like real wood thanks to its particularly authentic look and feel. Modular ONE is not only pvc and plasticiser-free, durable and easy to maintain, but thanks to its suitability for use in wet rooms and on underfloor heating, it can also be used in any room. What's more, due to its integrated acoustic counter layer and thanks to the resilient surface, the multi-talented flooring is particularly quiet and pleasantly warm underfoot. Eight long and eleven short planks in eleven decors newly developed by Parador promise an ambitious and contemporary collection.
In addition, with its new Open Frameworks Design Edition, which was created in collaboration with the internationally successful architect Hadi Teherani, Parador is showing off a real design highlight of the new range, which is aimed particularly at architects and contractors. Edition, which includes an engineered wood and a laminate flooring collection, is characterised by its creative richness: thanks to a loose tongue, the individual planks of the two collections can be variably combined with each other, allowing an unlimited number of unique design options.
The design of the exhibition stand itself was inspired by the basic ideas of the new Parador POS concept and captivates with its clear lines and shapes. Parador presented the new POS concept to a broad public for the first time as part of its International Trade Days 2018 in mid-January. Versatile and combinable wall and centre room modules in a reduced, elegant black are used to present the sample surfaces. In order to support the sales process in the best possible way, a new digital service was also created, which cleverly combines online and offline business processes in a hitherto unique quality: the Infopoint is a simple, intuitive tool that helps buyers and sellers during the purchasing process. Aside from inspiration, information and above all product comparisons are also possible, and prices can be determined during the sales advice process when needed.
"We are convinced that our innovations and ideas for 2018 will impress and inspire the design-oriented Spanish trade fair audience," says Wolfgang Gradl, looking forward to the dialogue with trade partners and guests.