Silver for "One Ground”
Coesfeld, July 2021 - With "One Ground", Parador launched an international campaign in October 2020 that linked the brands and product world of the Coesfeld-based flooring manufacturer in a multi-layered way. To accompany the "One Ground" Design Edition, consisting of eight different floors, Parador has developed an extensive content marketing campaign that tells the stories behind the floors both offline and online. Now the campaign has been awarded "Silver" at the Best of Content Marketing (BCM).
Brand campaign wins award in the "Best of Content Marketing" competition
"Silver" in the category "Customer Digital Content Platforms" at the BCM - with the renowned award for content marketing, the brand and product campaign "One Ground" has now been able to win another award after the German Brand Award. "We are very proud that we were able to inspire the jury with One Ground and successfully hold our own in a demanding competition with strong brands and agencies," Birgit Kunth, Head of Brand, Marketing and Communication at Parador, is pleased about the honours.
With "One Ground", Parador released an international campaign last autumn that linked the brand and product worlds of the flooring manufacturer. The centrepiece is the extensive campaign website www.one-ground.com, where Parador uses videos, photos and reports to tell the stories of eight places that were the template for the floor collection of the same name.
With around 600 entries, the BCM has been the largest competition for content-driven communication in Europe for years. Since 2003, the Content Marketing Forum has been awarding prizes to the best corporate publications - be it print or digital, internal or external. Expert juries with a total of around 200 jurors decide on the awarding of prizes in the 80 categories. In the category "Customer Digital Content Platforms", Parador competed against renowned competitors such as Henkel and TÜV SÜD.