Experience your dream flooring directly at home with just one click

Coesfeld, October 2019 – Deciding on the right floor covering depends on numerous factors. In addition to the technical product properties, the appearance of the flooring plays a decisive role. However, many consumers find it difficult to judge whether their favourite floor covering will look perfect within their own four walls. Parador is providing help with a new online service at www.parador.de.

Parador presents new online service for flooring visualisation

Does the colour of the chosen flooring really match the furniture at home? Are light or dark planks more suitable? These and many other questions concern end consumers when it comes to choosing flooring. Catalogues, sample boards and hand samples for home use offer initial guidance, but sometimes this is not enough.


Parador is providing help in this respect with a new online service at www.parador.de: thanks to augmented reality, the new room designer makes it possible to visualise flooring in your own room in a photo-realistic way. The desired flooring can be experienced digitally in your own four walls with just a few clicks. All the user has to do is take a picture of their room with a smartphone or upload an existing photo. The desired flooring is instantly displayed in the room, automatically and to scale. The special feature: existing furniture and the current lighting conditions are realistically displayed. "The new room designer is easy to use, contemporary and addresses the individual requirements of every user," emphasises Birgit Kunth, Head of Marketing and Communication at Parador. The service is available to use anytime and anywhere with a smartphone and presents the best results. No installation of a special app is required. "The new room designer thus totally supports the customer journey of today's consumers. At the same time, the new room designer naturally also functions as a desktop version," stresses Birgit Kunth.


Parador retail partners in particular will benefit from the new room designer: "With the new room designer we enable our retail partners to guide their customers even better and more comprehensively in the selection and decision-making process, because it makes the flooring an immediate experience," explains Birgit Kunth. Evaluations show that companies that use the room designer technology for sales support have been able to significantly increase their sales quotas. As the room designer is freely accessible via the Parador website, there are also no costs or technical expenses for the retail partners. "After our digital POS and the online HOB dealer service, with the new room designer we are giving our retail partners another digital tool for customer sales advice," says Birgit Kunth.

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Press Contact

Parador GmbH


Jutta Wiebe

Phone: +49 2541 736-132
E-Mail: presse@parador.de