International Trade Forum 2018 successfully concluded

After the successful premiere of the International Trade Forum in November 2015, Parador invited guests to Coesfeld for the second time from 14th to 17th January 2018. Under the motto "The Character of Performance", the latest developments in the areas of product and service were the focus of attention during the in-house exhibition. Over 1300 guests from more than 60 countries responded to the invitation to Coesfeld to get to know the innovations for the coming season in the freshly rebuilt Trend Center.

At the end of the four-day event, Lubert Winnecken, CEO of Parador, drew a positive balance: "With the International Trade Forum we have established a format that is gladly and actively accepted by our customers. We were able to inspire with our product innovations, the new eCommerce concept and the new point-of-sale system".

The new product themes presented in the engineered wood, laminate, vinyl and Eco Balance PUR flooring and the newly launched resilient floor covering, Modular One, were well received by the trade partners, as were the extended themes in the e-commerce area and the new POS concept. "We are pleased that these were rated by our trade partners as well thought-out and highly sales-supporting aspects," says Lubert Winnecken.

The opportunity for a detailed technical exchange, for intensive familiarisation with the new products, but also for personal interaction at the evening event featuring 500 guests on the opening day, characterises the particular success of the International Trade Forum. "We take time for our guests and thus create a unique sense of partnership, which forms the basis for a successful cooperation," explains Lubert Winnecken. The strong encouragement and positive response from the trade partners proves that Parador has chosen the right path here, he goes on to say.